With the speeding up of China's integration into the global economic environment and economic strength of the rapid rise of China has become the world's most dynamic economic region. Perfect facilities in the Chinese economy, industrial development more mature and lower labor costs, has become a global center of comparative advantage, hardware manufacturing hardware manufacturing characteristic of export-oriented development is obvious.
Pressure due to domestic hardware hutch defends products supply exceeds demand, quality, marketing channels become the key competitive factors, one of the parties to the increasingly fierce competition for channels.
On the one hand, kitchen electrical manufacturers to strengthen the control of the retail terminal, strive to reduce the sales link, save the cost of sales, marketing channel to develop in the direction of specialization, the company sales mode develop in a direction can adapt to various market at the same time.
Sales, on the other hand, the development trend of the large home appliance chain's status is rising, the control of the industry, participate in and caused mainly by the manufacturer before dominate the price competition. Large retailers with its broad market coverage, procurement scale and cost advantages, in terms of product pricing, payment for goods delivery will be increasingly enhance its capability of control of the production enterprises.
The international market demand for hardware products in China will gradually change, the quality of Chinese products, packaging, delivery deadline will have higher requirements, and gradually extended to the production process and product research and development, product and environmental protection, energy resources, humanities environment. With the deepening of competition, the hardware industry chain in each phase of the profit space compression, the price of space is decreasing.
More and more enterprises realize that competing on price alone cannot establish core competitiveness, is not a long-term development direction, to explore a new development path. Many hardware companies increased the technology investment, the development of new products with high technical content, product differentiation as a long-term solution, the development of the enterprise to seek new market demand, set up new economic growth point, in order to realize the sustainable development of enterprises.
Hardware industry with the ordinary consumer goods in marketing pattern, there have been great changes in general, the hardware industry belongs to typical commodities trade marketing, its sales and channel structure and ordinary consumer difference is very big also. Had contact with a lot of hardware industry, product marketing, as a basic chemical chlor-alkali products, machine tool products, dairy equipment, tires, and so on, new products for hardware industry made certain traceability research, hardware industry marketing.