ISLE is one of the comprehensive exhibitions with significant scale and influence in the fields of advertising, audio-visual, and LED display in China and even the Asia Pacific region. It is not only a platform for product trading, but also a benchmark for the industry and a starting point for cutting-edge technologies.

Core information of the exhibition (based on historical data, please refer to the official website for details in 2025)

Exhibition Name: Guangzhou International Advertising Sign and LED Exhibition (ISLE)

Expected time: February or March 2025 (usually held in the spring of the first half of the year, such as February 29th to March 3rd in 2024). Please note that the time you asked for "second half of 2025" may not be accurate, as ISLE traditionally takes place in the first half of the year. )

Expected location: Guangzhou Canton Fair Complex (Pazhou Complex), China

Exhibition theme: covering the entire industry chain of smart display, advertising signage, commercial audiovisual, system integration, digital signage, entertainment, culture and tourism.

Host organizations: China Electronic Video Industry Association, Guangdong Association of Foreign Economic Cooperation Enterprises, Guangdong Hong Kong Macao Economic and Trade Cooperation Promotion Association, etc.

Scope and highlights of exhibits

The exhibition content of ISLE is very extensive, mainly divided into three major sections:

Smart Display and LED Plate:

LED display technology: including Mini/Micro LED ultra high definition display screen, COB/GOB packaging technology, small pitch/micro pitch LED, transparent screen, tile screen, creative irregular screen, XR virtual shooting solution, etc.

Commercial displays: conference all-in-one machines, intelligent interactive tablets, digital signage, advertising machines, etc.

Core components and accessories: driver IC, control system, power supply, enclosure structure, packaging materials, etc.

Advertising signage and commercial applications section:

Advertising production technology and equipment: high-definition UV printers, laser engraving/cutting machines, CNC equipment, vacuum forming machines, etc.

Advertising materials and media: lamp cloth, spray painting cloth, film, acrylic, luminous character materials, 3D printing materials, etc.

Identification system: commercial space identification, guidance system, intelligent signage, etc.

Lighting and Audio Video System: Integrated solutions for stage lighting, professional audio, and audio video systems, widely used in fields such as cultural tourism night tours and commercial real estate.

Entertainment, Culture, Tourism, and Integration Sector:

Focusing on applying display and audiovisual technology to specific scenarios, such as:

XR Virtual Studio: Build a real studio on site to showcase virtual filming techniques used for film and advertising production.

Immersive experience space: Metaverse concept experience, holographic projection, interactive installations, etc.

Cultural and tourism night tour solution: light show, water curtain projection, overall plan for scenic spot night tour, etc.

Exhibition characteristics and influence

Large scale: The exhibition area usually exceeds 150000 square meters, attracting over a thousand global brand enterprises and hundreds of thousands of professional visitors.

Technological Frontier: It is one of the most important platforms for showcasing and competing in cutting-edge technologies such as Mini/Micro LED, virtual photography, and immersive experiences. Many brands choose to release their annual new products at ISLE.

Full industry chain coverage: from upstream chips and materials, to midstream manufacturing and equipment, to downstream applications and integration, one-stop insight into the entire ecosystem.

High degree of internationalization: Attracting a large number of international buyers and audiences from Southeast Asia, the Middle East, Europe, the Americas and other regions is an important window for expanding overseas markets.

Rich activities: Multiple summit forums, technical seminars, new product launches, and award ceremonies will be held simultaneously to gather industry leaders and explore future trends.

Suitable audience for participation

Advertising sign practitioners: advertising production companies, graphic printing shops, sign engineering companies.

Display industry professionals: LED display manufacturers, distributors, system integrators, and engineers.

Brand and Marketing Personnel: Brand owners, advertising agencies, and marketing department heads seeking digital marketing and offline advertising solutions.

In the field of cultural and creative tourism: cultural and tourism project leaders, exhibition companies, stage art designers, and night tourism economy practitioners.

Technical R&D and procurement: engineers, R&D personnel, procurement managers.

Investors and media: Investors and industry media journalists who focus on cutting-edge technology and creative industries.